Hail the summer season with an easy-going yet oh-so-stylish look as you wear your favourite traditional avatar with cutting edge design, to give your overall look a lift this season.
Colours
Smart casual wear with breath-easy material and cool no-fuss styles in some pick-me-up colours such as indigo blue and canary yellow prod you to embrace summer with a new-found confidence. The classic indigo or “neelika” has been the essence of Indian textiles over the years and continues to be popular.
Colour blocking with floral designs in bright warm hues of red, pink, orange and indigo are all a rage this summer.
Fabrics
Fabrics become king in a way. Cottons and mulmul are a big draw as they are most suitable for the rising temperature. The clothes epitomise ethnic chic, so while the core is ethnic the styles are trendy and contemporary these days.
Prints and designs
You will also find funky prints in the market to go with the season such as a tribal print or a jungle print in a colour palette borrowed from nature.
Kalamkari motifs bring life into the kurtas that come in long and short options.
Detailing
Delicate necklines such as a yoke neck in a feminine silhouette attract women who are looking at wearing cool, breezy outfits yet want to keep their style quotient intact.
The intricate hand embroidery, traditional stitches, motifs that highlight heritage crafts continue to be flaunted, albeit stylishly. A natural fabric, traditional stitches combined with modern aesthetics is what everyone seems to be looking for.
Favourite picks
Fashionable kurtas with hand embroidery and simple ones with block printing are quite the thing this season. Colourful dupattas for co-ordination provide the much-needed variety for the keen-to-experiment Indian woman.